Nissan Philippines, in collaboration with the Department of Tourism, proudly kicked off their partnership with the first official leg of Drive Pinas in San Juan, La Union. This exciting collaboration aims to promote inclusive and sustainable travel through exciting driveable journeys across the Philippines. The event also marked the launch of the new Nissan Almera with NissanConnect Services. The drive event showcased the unforgettable driveable experiences offered by Drive Pinas while featuring Nissan's newest product to members of the motoring, travel, tech, and lifestyle media.
Drive Pinas perfectly aligns with the vision of the Department of Tourism, which is to promote sustainable tourism and encourage both local and international travelers to explore the breathtaking natural wonders of the Philippines. Through their collaboration with Nissan Philippines, the Department of Tourism aims to highlight the diverse landscapes and cultural heritage of the country while showcasing the pivotal role that Nissan vehicles play in enabling sustainable and inclusive travel experiences.
The New Nissan Almera along the Metro Manila Skyway
The first official leg of Drive Pinas drive took place from July 10-12, 2023, in San Juan, La Union, providing journalists and content creators with an immersive experience of the outstanding performance, cutting-edge technology, and superior comfort of the new Nissan Almera.
The New Nissan Almera with the Mebuyan Vessel in San Juan, La Union
In addition to showcasing the natural beauty of La Union, the event delved into the rich cultural heritage of the region. Invited guests had the opportunity to visit cultural landmarks such as a visit to Mebuyan's Vessel, an installation by acclaimed Filipino artist Leeroy New that celebrates the vibrant traditions and artistic expressions of the local community. By incorporating cultural experiences into the event, Drive Pinas aims to highlight the deep-rooted cultural significance of the destinations and foster a greater appreciation for the diverse heritage of the Philippines.
Juan Manuel Hoyos, President of Nissan Philippines, expressed his enthusiasm for the event, stating, "We have been eagerly anticipating the launch of this partnership with the Department of Tourism through the Drive Pinas campaign. And what better way to kick off this partnership than with the launch of the New Almera with NissanConnect Services. This collaboration exemplifies our shared commitment to providing innovative and exciting travel experiences. The New Nissan Almera, with its advanced connectivity and smart features, is the smart companion for road trips, allowing travelers to explore the beauty of the Philippines while staying safe and connected."
The New Nissan Almera with NissanConnect services is now available at authorized Nissan dealerships across the Philippines. For more information, visit the official Nissan Philippines website or contact your nearest Nissan dealership. Interested customers can also book a test drive with the Nissan Assist App.
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About Nissan Philippines, Inc.
Nissan Philippines, Inc. (NPI) is the sole national sales company of Nissan in the Philippines. Since it began operations in 2014, NPI has become one of the top automotive companies in the country, and making the Philippines one of the key markets for Nissan globally.
NPI is committed to delivering Innovation that Excites to the Philippines market, through the introduction of new and exciting vehicles, innovative customer programs, and excellent customer service.
For more information on our products and services, visit our website at nissan.ph.
Senior Manager, Communications
Nissan Philippines Inc.