Siquijor Island, Philippines – Nissan in the Philippines has created the 'Go Anywhere' 2019 drive campaign to prove consumers can literally go anywhere with confidence by visiting various diverse locations across the country. Starting with the Nissan Patrol in Taal, Batangas, now it continues to the mystical island of Siquijor one of the nation's most difficult destination to access. For the first time, Nissan brought together its strong LCV line-up —the luxurious and sophisticated Nissan Patrol, the spacious Nissan Terra, and the tough and smart pick-up truck, Nissan Navara— to test and showcase their capabilities as they tackled the undiscovered island's scenic and winding roads.
The three-day event was designed to test all three vehicles as the media navigated their way through some of Siquijor's most adventurous destinations During the drive, participants were posed a challenge: Go Anywhere and reach the most number of kilometers in the country's third smallest province. With its strong LCV heritage and Nissan Intelligent Mobility features, navigating the roads of the small island proved to be an easy feat for the three vehicles. Known for its mystic traditions, Siquijor also boasts untouched beaches, diving cliffs, waterfalls and caves.
"In line with our vision of enabling adventurers to reach their dream destinations, we are now in Siquijor Island, to conquer the country's third smallest province with Nissan's strong LCV line-up. We are creating the ultimate 'Go Anywhere' experience with the Nissan Patrol, Nissan Terra and Nissan Navara, but exploring the best and most diverse locations across the country," said Nissan Philippines President and Managing Director, Atsushi Najima.
To overcome the challenge, media participants took the Nissan Patrol with its powerful V8 engine and commanding design to visit some of the island's exciting spots. With authentic 4x4 capabilities, an adventurous off-road trek on the island highlighted the distinctive design of the Nissan Terra and the comfortable yet capable ride of the Nissan Navara. The challenge was taken to the next level with difficult slopes to test out the vehicles' Hill Descent Control and Hill Start Assist features powered by Nissan Intelligent Mobility.
The test drive demonstrated that with Nissan Intelligent Mobility features, Nissan continuously shows its commitment to enable users to Go Anywhere with power, confidence and ease even on undiscovered islands, like Siquijor.
About Nissan Philippines, Inc.
Nissan Philippines, Inc. (NPI) is the sole national sales company of Nissan in the Philippines. Since it began operations in 2014, NPI has become one of the fastest growing automotive companies in the Philippines, closing Fiscal Year 2018 with a 58% growth versus the previous Fiscal Year.
NPI is committed to delivering Innovation that Excites to the Philippines market, through the introduction of new and exciting vehicles, innovative customer programs, and excellent customer service.
For more information on our products and services, visit our website at nissan.ph.
# # #
Therese Sarmiento
AM for Communications
Nissan Philippines Inc.
+63 2 230 6060
Therese.sarmiento@nissan.ph
Dax Avenido
AGM for Communications
Nissan Philippines Inc.
+63 2 230 6056
dax.avenido@nissan.ph
Sab Delos Reyes
Account Manager
The EON Group
+63 2 893 5642
sab.delosreyes@eon.com.ph
nadine.delosreyes.eon@nissan.ph